THE VISUAL BRAND
THE VISUAL BRAND
WHAT IS UMAMI?The Japanese loanword umami Literally means ‘good flavour’ or ‘good taste’.
the background
the background
a VISUAL brand IDENTITY DESIGNED for A DYNAMIC FOOD TECH STARTUP FOUNDED IN HELSINKI in 2021. The Nordic UMami company EXPLORE AND PROMOTE the potential of plant based food and the intense flavour possibilities when nature and smart technology meet.
The Visual Identity
The Visual Identity
UMAMIgood food Is the one universal language. Everybody understands deliciousness, flavour and great taste. If you had to put a name to this language, it would have to be Umami.
INSPIRATION What makes it all the more fun is that Umami is the appetitive taste. It spreads across the whole tongue instead of just one tiny part of it and provides a mouthwatering sensation that is enormously satisfying.
SOLUTIONThe creative solution FOR THIS VISUAL IDENTITY starts with the name of the company, or rather the acronym for it. Nordic Umami Company = NUM.CO. A central visual element of the identity is the tongue. AND AS LUCK WOULD HAVE IT, NUM has one right in the middle of it.
INTRODUCING
THE
COLOURS
INTRODUCING
THE
LOGOTYPE
SPEAKING OF TONGUESUmami. the native tongue of good food.
INTRODUCING
THE
tongue icon
INTRODUCING
THE
TYPOGRAPHY
RAE REGULAR
INTRODUCING
THE
PRODUCTS
SALT
FISHLESS SAUCE
BOUILLON
SOYLESS SAUCE
Vegan
Umami SEA salt
100% plant-based
Vegan
fishless Umami sauce
100% plant-based
Vegan
meatless Umami bouillon
100% plant-based
Vegan
Soyless umami sauce
100% plant-based
